Summary
After 60 years, Monterey Park has a new simplified logo, official colors (blues and greens with a red nod to the city's Asian heritage), and a style guide. The old 1966 seal stays for ceremonial use.
At a glance
- Total mentions
- 1
- Last 30 days
- 0
Last discussed Feb 18, 2026.
Impact analysis
Rollout is phased to avoid big upfront costs — signs and business cards change only as they wear out.
Everyone who interacts with city materials gets clearer, more consistent branding.
Mentions & discussions (2)
Tripepi Smith delivers refreshed brand for the City of Monterey Park
Tripepi Smith delivers refreshed brand for the City of Monterey Park PublicCEO
City Council - Feb 18, 2026
After 60 years, Monterey Park has a new simplified logo, official colors (blues and greens with a red nod to the city's Asian heritage), and a style guide. The old 1966 seal stays for ceremonial use.
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